M.Sc in Business Intelligence and Smart Services, Netherlands 2019

Maastricht University

Study in:Netherlands
Deadline: 1 May 2019


You’ll study service design, business intelligence systems and business analytics, directly applying the knowledge you gain to real-life company projects. When you graduate, you’ll have a wide variety of career options available to you. You could work, for instance, as a service designer, business intelligence consultant or big data architect. The types of organisations you could end up working in are equally varied, as companies, governments and research organisations are all looking for people like you.

The big data revolution is having an enormous impact on society as a whole, as well as on organisations and individuals. The data explosion is a tremendous source of new opportunities for companies. It enables them to make better, more customer-oriented, more targeted, more cost-efficient decisions. Business intelligence specialists have therefore become an essential asset to any company and any public institution.

In addition, companies have started to develop so-called smart services: product and service innovations that directly capitalise on data and technology, offering added value to customers. New business models centred on the development of smart services are being introduced to meet the growing demand. As a master’s student in Business Intelligence and Smart Services at Maastricht University, you’ll learn how to analyse big data, make business decisions in data-rich environments and design data-driven smart services.


Big data is a rapidly growing field, and your career perspectives look equally promising. You’ll be able to find work at large companies, governmental agencies, policymaking institutes and research institutes.

You’ll also be able to pursue many different positions, including:

  • service designer
  • service engineer
  • smart service consultant
  • service manager
  • service delivery manager
  • business intelligence consultant
  • big data analyst
  • big data architect

Your experience with formulating and analysing data-driven research questions will also be valuable if you choose to pursue a PhD.

Program Structure

Courses include:

  • Business Analytics
  • Service Design
  • Business Intelligence for Smart Services
  • Study coaching trajectory
  • Descriptive and Predictive Analytics
  • Smart Decision Support Systems

Academic Requirements

Applicants with an international bachelor’s degree

Documents required:

  • List of grades of your bachelor’s programme
  • Curriculum vitae
  • Letter of motivation
  • Description of your statistics courses
  • Official GMAT or GRE score report or alternative proof of academic capabilities



  • The Maastricht University (UM) Holland-High Potential Scholarship program offers 24 full scholarships of €29.000 (including tuition fee waiver and monthly stipend) each academic year for highly talented students from outside the European Union (EU) who have been admitted to a Master’s program at UM.
  • The Scholarship program consists of both the High Potential Scholarship (funded by the Maastricht University Scholarship Fund), and the Holland Scholarship, which is financed by the Dutch Ministry of Education, Culture and Science in conjunction with Dutch universities and universities of applied sciences.

Detailed Program Facts

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